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Project 01 RE-BRANDING
PROJECT DESCRIPTION
(student work)
KIND OF PROJECT
CATEGORIES
Billabong started with surfing and mainly sells outdoor sports products. This project is mainly to re-evaluate the brand’s development strategy, propose a new development direction that can awaken the brand’s vitality, and re-design the brand’s visual design according to the strategy.
Identity Systems / Logos / Brand Management / Brand Extension / Visual Systems / Front-end Web Design / Book Design / UX / UI
Brand design, Experience Design, Editorial Design
BRAND GUIDE BOOKS
PROCESS
1/15
BRAND EXTENSION WEBSITE
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